Science. Results. Trust. by Christopher Carlton, President, Syneron North America

An Intimate Understanding of What Promotes Success

25,000 physicians use our products globally. This is an exciting milestone in our journey as a global leader. Each of these 25,000 physicians use our products for reasons which are individual to them personally. For some, it’s the science of elōs^® technology or our world-class laser technology. For others, it is the results these products deliver to their patients. Still others have come to rely on the trust that our Syneron Advantage™ Program delivers. Truth be known, it’s really a combination of these components – Science. Results. Trust. – that continues to drive the phenomenal success of Syneron-Candela. This will continue to drive us in 2011.

Our customers rely on us and our technology. We have invested significantly, and will continue to do so, in the training of our team. We believe our technology is unique and delivers powerful, life-enhancing clinical results. Our challenge is to properly articulate this technology and the results it delivers. Our customers rely on us to carefully and thoroughly discuss the science and results of Syneron-Candela technology. They count on us to understand their needs intimately, and to help them find the technology solutions to deliver the results their patients demand. We understand the unique business challenges of the aesthetics market, which creates a new set of challenges – to provide the professional support our customers need as they grow their business.

All of this requires a commitment to engage and understand each prospective and existing customer on an intimate level – then deliver the appropriate tools and robust support to help ensure success. We call this the Syneron Advantage Program.

We have many tools in the Syneron Advantage Program, including:

• Targeted marketing, public relations and social media support designed to increase awareness and drive traffic by reaching millions of potential patients.
• Enhanced clinical training – in person, on-demand and online, and through an ongoing series of user meetings.
• New service programs to help keep downtime to an absolute minimum and prevent costly cancellations and rescheduling issues.
• Greater access to customized financing options and insurance support to help ease the start-up process.

The Syneron Advantage Program. Learn how it fits into our mission of delivering Science. Results. Trust.