Consumer Media Buzz Drives Patient Traffic by Reaching Millions on TV, Internet and Beyond

Syneron-Candela continues to support its customers with direct-to-consumer outreach in a variety of highly recognizable media outlets.

Generating positive coverage for Syneron-Candela, Dr. Lori Brightman recently appeared on CBS News to demonstrate the benefits of Sublative Rejuvenation™ with eMatrix™ in a “New Year, New You” special – and the segment aired three times! eMatrix also reached consumers nationwide via the popular Dr. Oz Show, and an interview with Dr. Cameron Rokhsar landed eMatrix a placement on the prominent satellite radio segment Doctor Radio.

Additionally, new moms learned the benefits of VelaShape^® in helping to improve their “body after baby” through widespread media coverage in outlets including Yahoo!, Reuters and Forbes.com, in conjunction with a SHAPE.com promotion reaching over 7.4 million media impressions.

Daytime television viewers were introduced to the triniti™ total facial renewal treatment on an October episode of The Rachael Ray Show, complete with a live demonstration by plastic surgeon Anthony Youn. And through the “Think Before You Ink” campaign, Alex TriVantage^® gained national attention through an appearance on The Doctors, as well as CBS News, FOX News and The Boston Herald.

To kick off 2011, news about the launches of elure™, CO₂RE™ and ePrime™ at the Annual Meeting of the American Academy of Dermatology reached a professional and consumer audience through one-to-one media interviews conducted with experts both offsite and onsite at the meeting. Resulting placements appeared in a series of articles on American Health and Beauty, as well as Plastic Surgery NEWS and consumer programs including The Doctors and FOX News. Media outreach surrounding the exciting new product launches continues, and we look forward to sharing updated results in our next report.